Advances in Advertising Research (Vol. III)
Current Insights and Future Trends
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- 42,99 €
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- 42,99 €
Description de l’éditeur
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network.
GENRE
Entreprise et management
SORTIE
2012
23 août
LANGUE
EN
Anglais
LONGUEUR
448
Pages
ÉDITIONS
Gabler Verlag
DÉTAILS DU FOURNISSEUR
Springer Science & Business Media LLC
TAILLE
8,7
Mo
International Advertising and Communication
2006
Creating Marketing Magic and Innovative Future Marketing Trends
2017
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
2018
Back to the Future: Using Marketing Basics to Provide Customer Value
2017
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
2016
Marketing Opportunities and Challenges in a Changing Global Marketplace
2020