Advertising Campaign Planning
Developing an Advertising-Based Marketing Plan
-
- 7,49 €
-
- 7,49 €
Description de l’éditeur
This book is designed for student ad agencies and college campaign "teams" for the AAF/NSAC College World Series of Advertising. Before going into teaching, Jim Avery was a Management Supervisor at Wells Rich Greene - the basis of the book is a powerful interlocking marketing plan, based on the Wells Rich Greene system.
GENRE
Entreprise et management
SORTIE
2013
1 septembre
LANGUE
EN
Anglais
LONGUEUR
318
Pages
ÉDITIONS
The Copy Workshop
DÉTAILS DU FOURNISSEUR
Bruce Bendinger Creative Comm., Inc.
TAILLE
11,7
Mo