An MBA Communication Program in an Entirely Integrated Management Core.
Business Communication Quarterly 1996, June, 59, 2
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- 2,99 €
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- 2,99 €
Description de l’éditeur
We describe the communication component in a first-year MBA program that has been entirely integrated. In this integrated program, no courses, per se, exist; rather, the year's curriculum is built around stages in the business development cycle. We first consider the choices that a program developer has to make about whether communication instruction will be required or elective, with or without credit, in the form of courses or workshops, and independent of or integrated with the rest of a business program. We then describe the communication program, discuss the challenges of embarking on an integrated project, and suggest strategies for meeting them. **********
GENRE
Entreprise et management
SORTIE
1996
1 juin
LANGUE
EN
Anglais
LONGUEUR
18
Pages
ÉDITIONS
Association for Business Communication
DÉTAILS DU FOURNISSEUR
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
TAILLE
264,7
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