Augment's Essential Guide to Augmented Reality

This book by Augment, a venture-backed AR enterprise software, is written as an overview of what augmented reality truly is, how it works, and the way it will revolutionize business.

"A great summary of the potential for Augmented Reality in the business environment. A perfect read for marketers and sales people looking to get a quick understanding of AR." - Amy Messenger, Managing Director, US Technology Practice, Ogilvy

"What makes Augment’s ebook really standout is the detail to which they outline the technical process behind AR." Phil Voulgaris, Senior Product Marketing Manager | API Platform & Developer Services at AT&T

Chapter 1: What is Augmented Reality?
Current Landscape
Discussing the leaders in AR software and hardware

Chapter 2: How Augmented Reality Works
The technical process behind AR
3D Models and Processing
Augmented Reality SDKs
Tracking
Rending

Chapter 3: AR for Enterprise
How AR will revolutionize business
How AR Applies to Enterprise
AR and the Business Life Cycle

We’ll begin with explaining how augmented reality (AR) differs from virtual reality and which software and hardware teams are currently leading the AR market. In Chapter 2, we look at the process of creating 3D models and the technology used to make an AR experience. Chapter 3 will give you a forecast of how augmented reality will change enterprise - from design, B2B sales, marketing, and omni-commerce retail.

At Augment our mission is to seamlessly connect our physical and virtual experiences. Together, we want to change the way people see and imagine the world around them.

Overall, augmented reality can be applied to many industries ‒ entertainment, gaming, navigation, design, marketing, sales, omni-commerce retail (just to name a few). With such a revolutionary technology, we felt it was important to show what AR can do at the ground level as well as give insight into where it’s headed. Enjoy discovering the landscape of augmented reality and the way it is maturing in the coming years through this read.