Authentic

From high school dropout to sneaker icon: the authentic story of Vans' founder.

In the tradition of Shoe Dog, Authentic is the candid memoir of Paul Van Doren, detailing his journey building Vans from a small family business into a global brand beloved for its laid-back SoCal vibe and people-oriented culture.


Discover the unlikely path of this blue-collar innovator, from a 16-year-old factory worker to a visionary who revolutionized the sneaker industry. Authentic shares Van Doren's hard-won business lessons:

Prioritize values and people over profits.Embrace improvisation and innovation.Build a strong brand identity.

For entrepreneurs, business students, and anyone seeking inspiration, Authentic reveals the grit, determination, and off-the-wall spirit behind an all-American success story.