Bank 3.0
Why Banking Is No Longer Somewhere You Go, But Something You Do
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- 6,49 €
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- 6,49 €
Description de l’éditeur
From the author of the bestselling Bank 2.0 and founder of Movenbank, the world’s first mobile direct bank, BANK 3.0 discusses the latest trends defining financial services and explores the challenges
• Mobile Wallet, Tablet and Cloud Computing and Social Media
• How mobile technology is completely changing the context of banking
• How customer advocacy is
killing traditional brand marketing
• The growth of the de-banked consumer who doesn’t need a bank at all
GENRE
Entreprise et management
SORTIE
2012
1 novembre
LANGUE
EN
Anglais
LONGUEUR
360
Pages
ÉDITIONS
Marshall Cavendish International Asia Pte Ltd
TAILLE
5,1
Mo