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Abstract This paper examines the questions of whether the portrayal of Japanese Canadians in the media has changed over time and what accounts for the change or the lack thereof. These questions were addressed by conducting a content analysis of the portrayal of Japanese Canadians in the Globe and Mail from 1946 to 2000. Using frame analysis, this paper shows that the frames used to portray Japanese Canadians changed from the Unthreatening Community Frame, 1946-1980, to the Justified Victims Frame, 1981-1990, to the Model Minority Frame, 1991-2000. The findings indicate that the frames are not just imposed on Japanese Canadians by the media, but that they reflect the interaction of the changing norms of the Globe and Mail, as well as the changing Japanese Canadian experience. However, all the frames overlook the complex nature of the Japanese Canadian community and minimize past and current discrimination.