Behavioural Economics
A Very Short Introduction
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- 11,99 €
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- 11,99 €
Description de l’éditeur
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
GENRE
Entreprise et management
SORTIE
2017
19 janvier
LANGUE
EN
Anglais
LONGUEUR
144
Pages
ÉDITIONS
OUP Oxford
DÉTAILS DU FOURNISSEUR
The Chancellor, Masters and Scholar s of the University of Oxford tradi ng as Oxford University Press
TAILLE
2,1
Mo