Business Optimization

This book proposes a simple but powerful model describing four major levers (prospects, processes, people and profits) present in any enterprise, and what it means for these to be “optimal”, with respect to overall and sustainable organizational health. Using an illustrative real-life business story throughout, and backed by a clear explanation of the theory behind the analysis and action taken, this book provides a route map to better performance for any organization, no matter what its size or type.