Cold Stone Creamery
9b11m081
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- 1,99 €
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- 1,99 €
Description de l’éditeur
This case describes how Cold Stone Creamery created the business model of the premium customized ice cream experience. The case allows the instructor to develop the details of the key factors that have allowed Cold Stone Creamery to deliver the values that its customers desire.
GENRE
Entreprise et management
SORTIE
2011
18 octobre
LANGUE
EN
Anglais
LONGUEUR
9
Pages
ÉDITIONS
Richard Ivey School of Business Foundation
DÉTAILS DU FOURNISSEUR
Ivey Business School Foundation Foundation
TAILLE
2,9
Mo