Consumer Research Consumer Research

Consumer Research

Postcards From the Edge

Stephen Brown & Darach Turley
    • 17,99 €
    • 17,99 €

Description de l’éditeur

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

GENRE
Entreprise et management
SORTIE
2005
23 juin
LANGUE
EN
Anglais
LONGUEUR
428
Pages
ÉDITIONS
Taylor & Francis
TAILLE
2
Mo

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