Data Mining Techniques in CRM Data Mining Techniques in CRM

Data Mining Techniques in CRM

Inside Customer Segmentation

    • 69,99 €
    • 69,99 €

Description de l’éditeur

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

GENRE
Science et nature
SORTIE
2011
24 août
LANGUE
EN
Anglais
LONGUEUR
372
Pages
ÉDITIONS
Wiley
TAILLE
6
Mo