Determining the Value of the Coca Cola Company--a Case Analysis‪.‬

CASE DESCRIPTION The primary subject matter of this case concerns finance related topics and uses actual financial data to assess the rationale for why and when various models can be used to determine the stock price performance of the Coca Cola Company. Secondary issues examined include a determination of the value of the company using the discounted cash flow model. The case enables students to apply their knowledge of the principles of finance and accounting to a real world example. It is specifically designed to enhance, among other things, students' understanding of the selection of appropriate financial techniques and to apply those methods to a specific company, in this case the Coca Cola Company.