Digital Darwinism
Branding and Business Models in Jeopardy
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- 21,99 €
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- 21,99 €
Description de l’éditeur
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
GENRE
Entreprise et management
SORTIE
2014
19 septembre
LANGUE
EN
Anglais
LONGUEUR
271
Pages
ÉDITIONS
Springer Berlin Heidelberg
DÉTAILS DU FOURNISSEUR
Springer Science & Business Media LLC
TAILLE
5
Mo