Do Not Call Lists: A Cause for Telemarketing Extinction Or Evolution?
Academy of Marketing Studies Journal 2007, Jan, 11, 1
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- 2,99 €
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- 2,99 €
Description de l’éditeur
ABSTRACT Are you one of the more than 122 million consumers registered on the National Do Not Call registry as of April 2006? (www.ftc.gov, Apr 21, 2006) If you have registered, are you one of the 92% claiming fewer calls are being received? (www.harrisinteractive.com, Feb 23, 2006) Are you aware the telemarketing industry is larger and more profitable today than before the Do Not Call List went into effect?
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