Dot Boom
Marketing to Baby Boomers through Meaningful Online Engagement
-
- 4,99 €
-
- 4,99 €
Description de l’éditeur
In the bumpy turbulence of our current market, David Weigelt and Jonathan Boehman skillfully navigate marketers through the thought processes of today's baby boomer. By introducing Developmental Relationship Marketing and Meaningful Online Engagement, they've created a systematic approach to obtaining "landing rights" in the emotional mind of this powerful customer.
GENRE
Entreprise et management
SORTIE
2009
1 mars
LANGUE
EN
Anglais
LONGUEUR
224
Pages
ÉDITIONS
Linx Corp
DÉTAILS DU FOURNISSEUR
DIY Media Group DBA BookBaby
TAILLE
798,9
Ko