Eight principles of naming

Landor Associates

Description de l’éditeur

Even at the best of times, naming is a contentious and emotional business. Whether you’re naming your baby, your boat, or your brand, the process can breed nearly endless deliberation. Keep these principles in mind as you scout the perfect name.

    • GENRE
    Professionnel et technique
    SORTIE
    2012
    9 février
    LANGUE
    EN
    Anglais
    LONGUEUR
    18
    Pages
    ÉDITIONS
    Landor Associates
    TAILLE
    3,4
    Mo

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