Emotion and Reason in Consumer Behavior Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior

Arjun Chaudhuri
    • 62,99 €
    • 62,99 €

Description de l’éditeur

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

GENRE
Entreprise et management
SORTIE
2006
14 août
LANGUE
EN
Anglais
LONGUEUR
184
Pages
ÉDITIONS
Taylor & Francis
TAILLE
1,5
Mo

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