Fables Of Abundance
A Cultural History Of Advertising In America
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- 4,49 €
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- 4,49 €
Description de l’éditeur
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
PUBLISHERS WEEKLY
History professor Lears's study of the rise of American consumerism explores the repressive aspects of advertising's equating of material abundance with social status.
GENRE
Essais et sciences humaines
SORTIE
1995
3 novembre
LANGUE
EN
Anglais
LONGUEUR
416
Pages
ÉDITIONS
Basic Books
TAILLE
8,7
Mo