Five and Ten

This book, first published in 1940, is the unmissable biography of Frank Winfield Woolworth (1852-1919), the American entrepreneur behind the F. W. Woolworth Company and the operator of variety stores known as "Five-and-Dimes". He was also the first to use self-service display cases, so customers could examine what they wanted to buy without the help of a sales clerk.


Woolworth founded an international financial empire with a short lease on a tiny store, a couple of gross of tin cans and a simple but revolutionary idea. Woolworth grew up a poor farm boy who tended his father's cows barefoot, but he followed the great American dream by parlaying native ingenuity, business sense, and understanding of people into a huge fortune and establishing an institution that became a familiar part of America's way of life.