• 42,99 €

Description de l’éditeur

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

GENRE
Professionnel et technique
SORTIE
2008
3 décembre
LANGUE
EN
Anglais
LONGUEUR
320
Pages
ÉDITIONS
Wiley
TAILLE
2,3
Mo

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