Fundamentals of Business-to-Business Marketing Fundamentals of Business-to-Business Marketing
Springer Texts in Business and Economics

Fundamentals of Business-to-Business Marketing

Mastering Business Markets

Michael Kleinaltenkamp et autres
    • 42,99 €
    • 42,99 €

Description de l’éditeur

​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

GENRE
Entreprise et management
SORTIE
2015
2 mars
LANGUE
EN
Anglais
LONGUEUR
337
Pages
ÉDITIONS
Springer International Publishing
TAILLE
4
Mo

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