Galletas Fontaneda & United Biscuits Galletas Fontaneda & United Biscuits

Galletas Fontaneda & United Biscuits

Leadership in the Midst of a Crisis

Description de l’éditeur

This book describes the crisis that surrounded the sale of the Galletas Fontaneda biscuit factory in 2002. United Biscuit’s announcement to sell the factory was the beginning of a seven month conflict that would affect the employees, its managers and residents of the town of Aguilar de Campoo, in Spain.


The book is based around an interactive timeline which allows the reader to consider the main events of the crisis in detail. Interviews with the president of United Biscuits, the head of the workers’ council and the mayor of Aguilar de Campoo provide analysis of each of the milestones.

  • GENRE
    Entreprise et management
    SORTIE
    2012
    18 mai
    LANGUE
    EN
    Anglais
    LONGUEUR
    14
    Pages
    ÉDITIONS
    IE Business School
    TAILLE
    979,6
    Mo

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