Global Bubbles Incorporated: Global Sourcing Rationalization

Global Bubbles Incorporated is a worldwide manufacturer of chewing gum. The vice-president of manufacturing must evaluate various global capacity rationalization plans to determine the strategic direction the company should take. Her goal was to determine the optimal manufacturing strategy for the various markets supplied by Global Bubbles. She must analyse multi-currency net present value calculations, discount rates, exchange rates and the role of strategic options associated with multiple sourcing locations.