Handbook of Product Placement in the Mass Media
New Strategies in Marketing Theory, Practice, Trends, and Ethics
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- 59,99 €
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- 59,99 €
Description de l’éditeur
Leading experts present cutting-edge ideas and current research on product placement!
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
GENRE
Entreprise et management
SORTIE
2004
28 mai
LANGUE
EN
Anglais
LONGUEUR
306
Pages
ÉDITIONS
Taylor & Francis
TAILLE
1,6
Mo