How Small Business Owners Can Use Social Networking to Promote Their Business‪.‬

INTRODUCTION Small business owners typically rely on traditional means to advertise their businesses and services. These means typically include direct mail, local newspapers, fliers, radio, signage, and trade shows. With the age of the Internet we have seen the addition of websites and email marketing added to the weapons the small business owner may use. For example, Fishbowl Marketing is a promotion-based email firm in the restaurant industry. It combines restaurant and email expertise to develop email promotion programs for independent restaurant owners. Small business owners who are members of Chambers of Commerce or industry trade association such as the New Orleans Metropolitan Convention and Visitors Bureau (NOMCVB) may advertise their businesses on the organization website or send mass emailing to fellow members.