How to Be a Founder
How Entrepreneurs can Identify, Fund and Launch their Best Ideas
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- 14,99 €
Description de l’éditeur
*WINNER OF THE STARTUP/SCALEUP BUSINESS BOOK AWARD 2023*
An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs.
Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question "how do I get started?" It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea and team, all the way to raising capital and working with VCs and angel investors.
Alice Bentinck and Matt Clifford are the co-founders of Entrepreneur First (EF). Over the last decade, they have worked with thousands of ambitious individuals across the world, supporting them to become founders. Those individuals have now built companies worth billions of dollars that are taking on some of the world's biggest challenges, including finding hard-to-spot cancers, tackling climate change and building new financial platforms. In How to Be a Founder, the authors share advice, insights and lessons from their decade of experience working with individuals to become successful founders. The book covers what you need to do today to start your journey as a founder and the steps to take to maximise your chances of building a high-growth, scalable company. You'll also hear advice from some of the world's best investors and entrepreneurs who have built some of most iconic technology companies of our time.
PUBLISHERS WEEKLY
"Tech entrepreneurship will become the dominant global ambition in the twenty-first century," posit Bentinck and Clifford, cofounders of the tech investment company Entrepreneur First, in their debut, a zippy guide to start-up success. The current cultural image of a founder, they write, stops many from seeing themselves as one. But it's "the ultimate career path for the world's most ambitious people," and the authors suggest that anyone "who has the right characteristics" and is ready for the "high-demand" position can do it. Readers are urged to understand their "edge"—their "specific, personal, competitive advantage"—which consists of one's experience, skills, and behavior, and can be identified with a series of self-reflection questions including "Where have you worked? What did you learn about that industry that would have surprised an outsider?" As well, the authors offer an entrepreneurship 101, covering how to avoid start-up failure (running out of money "isn't necessarily a death sentence"), how to manage a cofounder relationship (a legal agreement, like a marriage prenup, is key), and how to fund-raise (using stories and anecdotes to explain one's company to investors works well). Punchy and encouraging, this is a dog-eared–worthy manual for taking the first steps out of the W2 world.
