Implication Versus Inference: Analyzing Writer and Reader Representations in Business Texts. Implication Versus Inference: Analyzing Writer and Reader Representations in Business Texts.

Implication Versus Inference: Analyzing Writer and Reader Representations in Business Texts‪.‬

Business Communication Quarterly 2004, Dec, 67, 4

Business Communication Quarterly
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    • 2,99 €

Publisher Description

The narrative concepts of the implied author and implied reader elucidate how business texts represent writers and readers. It is important, though, to distinguish carefully between writers' implications and readers 'inferences. Instructors should contrast implied versus inferred writers and readers, provide multiple ways to comprehend these concepts, and illustrate them with examples (e.g., those provided in this article from Citigroup, Andersen, and Martha Stewart Living Omnimedia). The meaning-as-event analytical method, from reader-response narrative theory, reveals specific language features through which business texts manifest readers and writers. To help writers plan and readers analyze such texts, instructors may use the teaching suggestions, sample assignments, prewriting heuristics, and evaluation criteria provided in this article. Keywords: implied reader; implied writer; inference; narrative; reader-response theory

GENRE
Business & Personal Finance
RELEASED
2004
1 December
LANGUAGE
EN
English
LENGTH
34
Pages
PUBLISHER
Association for Business Communication
PROVIDER INFO
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
296.6
KB

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