Innovations and Institutions
An Institutional Perspective on the Innovative Efforts of Banks and Insurance Companies
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- 54,99 €
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- 54,99 €
Description de l’éditeur
Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; considering both the successes and failures in equal measure.This book takes the meeting point of two seemingly incongruous schools of theor
GENRE
Entreprise et management
SORTIE
2007
8 mars
LANGUE
EN
Anglais
LONGUEUR
176
Pages
ÉDITIONS
Taylor & Francis
TAILLE
671,4
Ko