Instagram Rules
The Essential Guide to Building Brands, Business and Community
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- 11,99 €
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- 11,99 €
Description de l’éditeur
SALES & MARKETING BOOK OF THE YEAR, THE BUSINESS BOOK AWARDS 2021
'Essential for anyone wanting to take Instagram seriously.' – ALEX WOOD, FORBES
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Boost your business, grow an online community or promote a side-hustle with Instagram Rules.
Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture.
Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.Learn the dos and don’ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you’re a complete novice, short on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.
PUBLISHERS WEEKLY
Social media consultant Cook (Stop Acting Like You're Going to Live Forever) delivers a disorganized conglomeration of pointers with her muddled, frustrating guide to Instagram success. It's unclear what audience she is speaking to as she shuttles between personality-driven ideas that make sense for individual influencers and brand-driven tips useful for corporate brand managers, with no identifiable separation between the two. This means swinging back and forth between big-picture thoughts on strategy and branding (including beyond Instagram) and advice on such small specifics as emoji use and choosing effective link-outs. Seeded throughout are some helpful examples of brands to emulate, like Ben & Jerry's, camping goods company Tentsile, and activewear brand Tikiboo Fitness. The categories of information are on-target, including content creation, building community, and audience growth. However, the commentary on each topic is unfailingly obvious (a community "likely shares common values, interests and attitudes," while "the growth of your Instagram account demonstrates that you're hitting the right notes when it comes to content") and canned-sounding. The result is so scattered that it's hard to imagine the audience that would benefit.
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