International Sport Business Management International Sport Business Management
World Association for Sport Management Series

International Sport Business Management

Issues and New Ideas

James J. Zhang et autres
    • 42,99 €
    • 42,99 €

Description de l’éditeur

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.

Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum.

International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.

GENRE
Sports et plein air
SORTIE
2021
12 avril
LANGUE
EN
Anglais
LONGUEUR
314
Pages
ÉDITIONS
Taylor & Francis
TAILLE
6
Mo

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