Kmart-Sears Merger of 2005 (Cases) (Case Study) Kmart-Sears Merger of 2005 (Cases) (Case Study)

Kmart-Sears Merger of 2005 (Cases) (Case Study‪)‬

Journal of the International Academy for Case Studies 2007, May-June, 13, 3

Journal of the International Academy for Case Studies
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Description de l’éditeur

"Unless this new retail giant proves that it's capable of creating stronger customer connections, there will be no real value to this merger" (William J. McEwen, Gallup Management Journal) "As a retailer, we really have not grown at all for the last 35 years" (Alan Lacy, Vice Chairman of SHC, Ex-Chairman of Sears) "The idea is to form "one great culture" (Edward Lampert, Chairman of SHC, Ex- Chairman or Kmart)

GENRE
Professionnel et technique
SORTIE
2007
1 mai
LANGUE
EN
Anglais
LONGUEUR
30
Pages
ÉDITIONS
The DreamCatchers Group, LLC
TAILLE
293,5
Ko

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