Launch like Steve Jobs: 13 Ways to Build Buzz for Your Next Product Launch

Apple product launches have become the stuff of legend.

The iPad sold 300,000+ WiFi-only units on launch day. Within three days, the iPhone 4 sold 1.7 million units. The iPhone 3G sold over a million units on its launch weekend.

Clearly, Steve Jobs knows how to launch a product for maximum sales. You might even wonder if you can capture a bit of his magic to kickstart your own promotions.

And I believe you can. While Apple’s reputation and sometimes-rabid fanbase obviously plays a large part in the success of their launches, there are also a number of strategies virtually any company can employ to make their own product launch a huge success:

Launching a new product can be a daunting task, but with the Launch like Steve Jobs: 13 Ways to Build Buzz for Your Next Product Launch as your guide, you'll go from 0 to a fully fleshed-out product launch designed to generate new leads and sales. This book is packed full of resources to help you nail down your overarching story, plan your launch sequence, and create all your launch deliverables.

What You'll Learn:
* Take advantage of narrative frameworks to help you craft a story that resonates with your customers.
* Plan out your product launch timeline and customer journey so you know exactly how your customers will navigate through your launch sequence.
* Create all the deliverables you need to orchestrate a successful product launch.