Local Area Marketing Tools: Which Works Best? "My Sales Numbers Stink and My Average Ticket is Shrinking So Now Cash Flow has Become a Huge Problem! My Best Customers are Spending Less and Buying Less Often." (Marketing‪)‬

Does that statement sound familiar? I have heard similar comments over and over from senior executives in a variety of industries. The purpose of this article is to share a variety of local area marketing best practices from our franchise systems and corporate clients across the globe. While not all of the best practices may be applicable to your business model, you'll find two or three nuggets that can positively affect your business. Local area marketing is one of the keys to driving same store sales and increasing customer counts for 2010.