Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5‪)‬

    • 79,99 €
    • 79,99 €

Description de l’éditeur

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

GENRE
Entreprise et management
SORTIE
2016
19 avril
LANGUE
EN
Anglais
LONGUEUR
436
Pages
ÉDITIONS
CRC Press
TAILLE
13,4
Mo
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