Mad Genius
A Manifesto for Entrepreneurs
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- 3,49 €
Description de l’éditeur
Create your next breakthrough
Mad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you.
Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid--if they ever were.
There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry. Innovation, discovery, and creating disruption require blowing up conventional thinking and unleashing your entrepreneurial brilliance.
Mad Genius is a fire hose of creative stimulation that will spark breakthrough ideas and show you how to nurture them.
Get ready to think different.
PUBLISHERS WEEKLY
Gage (Risky Is the New Safe), an entrepreneur and angel investor, shows how to break free from groupthink and generate big new ideas in this quirky, big-picture business manual. "Mad genius," he states, is the sum of conventional, logical, and yet creative thinking centered not on the product or service in question but on the benefits it brings to consumers. Gage's manifesto celebrates the value of ideas that disrupt, innovate, and even annoy, and looks at where these ideas come from. He also explores the relevance of memes, social media marketing, and the virtual world to businesspeople. The book focuses on unleashing and nurturing mad genius while battling the traps of habitual thinking and intellectual laziness. Gage's approach involves doing work that's personally meaningful to those doing it, learning to "live in the solution" instead of the problem, adopting a future-centered mind-set, and practicing "whole-brain synchronicity" for improved clarity, creativity, and learning ability. Above all, he advises being curious, questioning everything, and making sure to base beliefs on trustworthy premises. Eclectic and irreverent but inherently wise, Gage's ideas will leave readers eager to break free of the herd in the pursuit of success.
