Market Research A Complete Guide - 2021 Edition

Does market research have to be expensive and sophisticated to be valuable?

Does the business undertake regular market research with a view to tap into new markets?

Does your organization prepare procurement strategies based on market research?

How do you feel about companies or clients that insist upon doing a lot of market research?

Is it essential to carry out market research before deciding on the packaging?

Should the procurement unit or the user department undertake market research on an item?

What can organizations or marketers do to motivate you to participate in market research?

What is the interplay between market research and user experience research?

What market research did your organization conduct before deciding a Brand strategy?

When should businesses conduct market research during a product life cycle?


This Market Research Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Market Research challenges you're facing and generate better solutions to solve those problems.


Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.



Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'



This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Market Research investments work better.



This Market Research All-Inclusive Self-Assessment enables You to be that person.



INCLUDES all the tools you need to an in-depth Market Research Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Market Research maturity, this Self-Assessment will help you identify areas in which Market Research improvements can be made.



In using the questions you will be better able to:



Diagnose Market Research projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.



Implement evidence-based best practice strategies aligned with overall goals.



Integrate recent advances in Market Research and process design strategies into practice according to best practice guidelines.



Using the Self-Assessment tool gives you the Market Research Scorecard, enabling you to develop a clear picture of which Market Research areas need attention.



Your purchase includes access to the Market Research self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.