Market Segmentation: An Important Facet of Market Analysis for Mineral Appraisals‪.‬

abstract Classical, mining industry textbooks disparage comparative market data analysis, arguing that each mineral deposit is unique. Although many appraisers may not be comfortable using comparative market data to form conclusions, or lack the data to do so, market data is key to identifying the investment behavior of likely buyers and evaluating competitive market conditions. In this article, market segmentation and analysis methodology are described and examples are provided to illustrate the use of market data comparisons in mineral property valuation and appraisal.