Marketing Management Concepts and Tools: A Simple Introduction Marketing Management Concepts and Tools: A Simple Introduction
Simple Introductions

Marketing Management Concepts and Tools: A Simple Introduction

K.H. Erickson
    • 4,49 €
    • 4,49 €

Description de l’éditeur

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

GENRE
Entreprise et management
SORTIE
2014
16 avril
LANGUE
EN
Anglais
LONGUEUR
20
Pages
ÉDITIONS
K.H. Erickson
DÉTAILS DU FOURNISSEUR
Draft2Digital, LLC
TAILLE
121,9
Ko

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