Marketing Management Concepts and Tools: A Simple Introduction Marketing Management Concepts and Tools: A Simple Introduction
Simple Introductions

Marketing Management Concepts and Tools: A Simple Introduction

K.H. Erickson
    • 4,49 €
    • 4,49 €

Publisher Description

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

GENRE
Business & Personal Finance
RELEASED
2014
16 April
LANGUAGE
EN
English
LENGTH
20
Pages
PUBLISHER
K.H. Erickson
PROVIDER INFO
Draft2Digital, LLC
SIZE
121.9
KB

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