Next Play

What’s your Next Play? An elite performance coach reveals the life-changing two-word philosophy for simplifying success.

It’s easy to become convinced that the secret to a great career, a high-performing team, or a fulfilled life must be hidden in a complex formula or framework.

The truth about success is that it isn’t complicated. We just tend to make it that way.

For corporate keynote speaker and performance coach Alan Stein Jr., nothing drove this concept home more than his firsthand observations of how NBA stars like Stephen Curry, Kevin Durant, and Kobe Bryant prepared during the unseen hours. Their highly focused training, centered mostly on mastery of fundamentals, revealed what most people miss: simplicity is the foundation upon which excellence is built.

Drawing from the philosophy of all-time great Duke basketball coach Mike Krzyzewski that what just happened isn’t nearly as important as what is happening right now—your Next Play—and his work with top brands such as Pepsi, Charles Schwab, American Express, Spotify, and Starbucks, this book contains 34 powerfully simple strategies and 35 practical exercises designed to show how reaching the top of your game doesn’t require more. It requires less but better.

Next Play is the ultimate handbook for improving performance, increasing productivity, and living a more fulfilled life.