• 18,99 €

Description de l’éditeur

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

GENRE
Entreprise et management
SORTIE
2013
1 avril
LANGUE
EN
Anglais
LONGUEUR
240
Pages
ÉDITEUR
Entrepreneur Press
TAILLE
2.2
Mo

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