- 21,99 €
Description de l’éditeur
Today banking and financial services sales professionals are under more pressure than ever to perform due to globalization, disruptive technology, increased compliance, unrelenting competition, digital transformation and lack of time due to frequent multitasking. And the industry is changing more than ever with new market entrants, advanced technology deployment and fintech disruptors all entering the market.
Because of these changes and disruptions, CEOs, institutional sales heads, business development managers, VPs, directors and trainees are:
worried about where sales are coming from to maintain growth and job security
feeling overwhelmed and time poor due to pressure to perform and requirements to hit short-term targets
unsure what new skills to learn and capabilities to develop to remain relevant in a rapidly changing financial ecosystem.
If you’re a sales director worrying where the growth is coming from, a seasoned sales professional with your boss breathing down your neck for short-term results, or a graduate or new starter looking to enter the world of corporate financial services sales, this guide will explain where to find the growth and – most importantly – how to capture it.
Importantly this book also includes practical tools and clear action steps that relationship managers, product specialists, corporate card providers, merchant processors, foreign exchange providers and more can use to target growth customers and start executing better customer meetings within one day.