Open-Source Code: How to Find and Use Others' Hard Work for Maximum Impact

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.
Open source: finding free software that can empower your next-generation marketing efforts.
Open-source code is a big part of the Web 3.0 revolution. It's developed by several people (even thousands) working togetheróand even when it's finished, some of them (or others) may continue to improve it for the good of all. Using it can help you develop marketing programs, tools, and even Web sitesóand it's free.