Opportunities, Challenges and Employment Relative Advantages in the Cooperative Sector in Iran (Report‪)‬

INTRODUCTION Changes in market conditions and competitive environment changes in the world economy have caused organizations to restructure their sales, marketing and strategic activities to manage the shifting economic conditions better (Bijman and et al, 2000). The world market for developing countries has undergone significant changes in the last couple of decades (OECD, 1997; Bigsten, 2007). Global Competition has increased, consumers have become more demanding, technology has made transport and storage more efficient and the retail business has become much more concentrated (Bijman et al, 2000).