Patterns of Instructional Technology Use by Faculty in Marketing: An Exploratory Investigation‪.‬

ABSTRACT The present study was undertaken in order to gain a preliminary perspective on the use of technology in academic instruction in Marketing in the United States. The sampling frame consisted of professors and others interested in marketing. A questionnaire addressing usage of various types of classroom hardware, software, and distance education activity, was modified from a previous study of finance professors. A "call for participants" was posted on the American Marketing Association's e-mail list service (ELMAR) during the fall of 2003. Marketing faculty members were requested to respond to the questionnaire through an Internet homepage, which was accessible via a provided hotlink. Usable responses were received from 102 marketing faculty.