Persuasion Equation
The Subtle Science of Getting Your Way
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- 8,99 €
Description de l’éditeur
This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement.
In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success.
Merging research and real-world application, discover the surprising reasons people say yes, and learn how to:
Radiate an aura of expertiseWin trust and leverage credibilityBuild a business case that appeals to both heart and mindAdapt for personality, gender, and generational differencesPerfect the five-step persuasion processGenerate group buy-in
Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.
PUBLISHERS WEEKLY
Rodgers (Accelerate the Sale), principal partner of the Peak Performance Business Group, arms readers with the powers of persuasion to land that new client or elusive promotion. Persuasion, which Rodgers defines as "ethically winning the heart and mind of your target," is a skill that, in his opinion, most people spend too little time on, despite its potentially big impact. Looking to rectify that oversight, he shows readers how to hear "yes" more often. The book explores the mental processes behind decision-making, offering fascinating insights into the roles of personality type, gender, and age. While persuasion is often viewed as unmeasurable, Rodgers shows how to translate the benefits of this "soft skill" into hard numbers to calculate return on financial investments. In addition, he tackles the tough topic of credibility: acquiring it, losing it, and rebuilding it. Rodgers closes with two powerful chapters, the first centering on creating an action plan, and the second on the crucial topic of self-persuasion. Rodgers excels at making a complex topic truly accessible, resulting in a valuable tutorial on getting to "yes" in the corporate world.
