Provoke

Innovation is impossible without a Culture of Disruption.

“Smart” devices, big data, predictive analytics, cloud computing, the social enterprise—none of these world-changing innovations would have come to pass without a Culture of Disruption that allowed fertile minds to challenge conventional wisdom, take risks and boldly bring new technologies to light.

In Provoke, “innovation provocateur”, entrepreneur and strategist Linda Bernardi reveals the discomfort with which corporations, boards of directors, investors and academics regard disruptive ideas—and why embracing this discomfort to create a Culture of Disruption is the only way that business can innovate and revitalize the global economy.

In this candid, insightful book, Linda—a pioneer in fields like data analytics, digital marketing and the social enterprise—pulls back the curtain on the “innovation ecosystem” to take the major players to task.