Scale for Success
Expert Insights into Growing Your Business
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- 22,99 €
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- 22,99 €
Description de l’éditeur
'Both inspires and exposes the challenge of making it big.' – Financial Times
All it takes to start a business is a great idea and initial funding. But when it comes to growing and scaling a business – turning it into an enduring success – it becomes much more difficult to manage and sustain the various elements that are involved. You need to set out a clear plan, sustain funding, optimise marketing opportunities and develop an effective team. There are many opportunities to fail but, with Scale for Success, readers will gain valuable insights and practical advice from a global array of entrepreneurs and business leaders who have paved the way to their own versions of commercial success.
Scale for Success features 30 entrepreneurs and CEOs, including Dame Shellie Hunt, Jeremy Harbour, David Meerman Scott and Paris Cutler. These inspiring figures share their stories of successful growth and scaling and, most importantly, the practical and adaptable advice and guidance that led to their businesses moving effectively on to the next stage of growth. With insights from world-renowned figures in industries such as tech, real estate, marketing and fashion, this book provides an eclectic array of original ideas and approaches that have been proven to be effective. Narrated and curated by writer and former entrepreneur Jan Cavelle, this book provides an engaging and enlightening pathway to scaling success.
PUBLISHERS WEEKLY
"Starting a business is hard and scaling a business harder," warns blogger Cavelle in her wide-ranging debut. In order to grow a business, an entrepreneur can't do "more of what been doing," but must find new methods. Cavelle's suggestions for doing so are broken into seven sections (planning, funding, leadership, marketing, sales, value, and success) and are accompanied by interviews with a variety of business experts on such scaling challenges as faulty websites and missed sales opportunities. In a chapter on strategy, Stephen Kelly, the chair of Tech Nation, a network for tech entrepreneurs, for example, warns against "founder's syndrome," in which egos get in the way of the company's best interests, and James Davidson, cofounder of dog food site tails.com, describes how to create a memorable customer experience: "Never fall into the trap of assuming you know what they think or feel.... Ask customers what they want." Each chapter covers the entrepreneurs' personal stories, as well, and conclude with business strategy highlights and each entrepreneur's definition of personal success. While the profiles and interviews offer a wealth of different perspectives, the episodic nature leaves things feeling a bit disjointed. Still, the advice is concise, and entrepreneurs will find the thumbnail profiles worth returning to.
