Schibsted (B): Should We Start Up "20 Minutes Cologne" Again‪?‬

On December 1999, Schibsted, Norway’s largest media company, launched a free daily newspaper, 20 Minutes simultaneously in Zurich, Switzerland, and Cologne, Germany. As of February 2000, the launch of 20 Minutes in Zurich had been considered a success, whereas the Cologne launch had been fraught with difficulty. Schibsted had been caught up in a lawsuit filed by two prominent German publishers. The Cologne edition had been shut down for five weeks. After an appeal, Schibsted had been granted approval to restart distribution. Now the question was: Should Schibsted launch 20 Minutes in Cologne again? This is a supplemental case to Schibsted (A): Should We Launch "20 Minutes"?, product #9B07M019.